Plugins Marketplace
The marketplace grew from 10 to more than 40 plugins in two years, with integrations from leading brands like Baby Audio, Arturia, and Ableton.
That growth brought new challenges: more plugins to discover, more complexity to install and manage.
From Discovery to Install
The problem The marketplace grew from under ten plugins to more than 40 in two years, with partner integrations (Baby Audio, Arturia, Ableton) alongside in-house builds. The existing system, built for a small catalog, couldn’t keep up: too few ways to browse or filter for plugins relevant to a user’s needs, and the path from discovery to install kept accumulating friction.
Key decisions
- Catalog unreadable at 40+ plugins → filters with custom URLs, later adopted by Marketing for campaign links.
- Confusing info hierarchy on plugin pages → rebuilt detail page (media, install steps, specs, compatibility).
- Every partner plugin arrived with its own redemption logic (code, external link) → flexible install components built on the existing design system.
- Low conversion on inaccessible plugins → contextual upsell at every relevant step.
- Validated through a functional prototype and user testing before launch.
+54%
Marketplace revenue
+18%
Plugin downloads
Tickets
From support about plugins
Discover Page
Plugin Details Page
A final word
Due to time constraints and strategic prioritization, we set aside splitting the Discover page in two: one dedicated to discovering new plugins, another to managing plugins already included in the user's plan. That's the evolution I'd have liked to push further, for an even clearer information hierarchy.
For more details
This page only shows a slice of the work and design process. Get in touch if you'd like to see more.