
Samples
From 1.5 to over 3 million samples. Packs created by producers who have worked with Eminem, Drake, Flying Lotus, and Billie Eilish.
The issue was no longer about having enough content, but about ensuring that users could find it, explore it, and come back to it.
Search, Rebuilt
With the catalog growing past 3 million samples, search became the main way people experienced Samples, on desktop, in the plugin, and in the app.
Getting people to the right query The search bar became more prominent, filters were reworked, and we added the ability to exclude terms, so producers chasing a specific sound could search out what they didn’t want as easily as what they did. A random sort option surfaced samples that don’t usually show up at the top, so producers weren’t always hearing the same popular picks. Tag suggestions in the search bar helped people land on good terms instead of guessing.
Not losing your place Search now persists when you open a pack’s detail page, so switching pages doesn’t mean starting over. Results were redesigned to be scannable and consistent across every device.
Designed for musicians Samples is fundamentally an audio product, so we added keyboard shortcuts that let producers preview sounds without reaching for a mouse and breaking their flow.
All of this had to hold up as the catalog kept growing, without slowing the platform down. For example, each row’s action buttons only render on hover instead of on every row at once. This kept results fast to display.








From Guest to Subscriber
Most guest users land directly on a pack’s detail page, not the homepage, so that page carried most of the redesign. We rebuilt it for SEO, first impressions, and making the platform easy to understand at a glance, all aimed at the same thing: turning a visit into a sale.
Building trust fast An exclusive badge signals when a pack isn’t available anywhere else, which also sets Samples apart from competitors. A reassurance banner does something similar, naming the well-known artists who’ve worked with the same producers behind the samples, giving that credibility a face people actually recognize.
Making the upsell make sense The upsell modal was rebuilt to explain the credit system clearly, and to push the Studio plan, which unlocks Samples along with other LANDR products. It also pulls in the pack’s own cover art, so the moment stays tied to what someone was actually looking at, instead of feeling like a generic paywall.








A final word
Both the search work and the guest-to-subscriber work moved things in the right direction: search got faster, weekly active users grew, sample downloads increased, and so did revenue.
This was a team effort over several months, not a solo sprint. Music software is a crowded, competitive space, and I'm glad this work helped Samples catch up to where it needed to be, for musicians using it around the world.
For more details
This page shows only a few examples of my work and design process. Please feel free to contact me if you'd like to learn more.